Streaming platform Amazon Prime Video has taken down its "James Bond" artwork after online criticism from fans who noticed the beloved agent's gun had been airbrushed out of every still.
Prime Video UK released posters on its website last week, which featured the 007 agent without any guns. In several cases, such as "Dr No" and "Goldeneye," the iconic Walther PPK had been edited out of his hand, while in others it had been cropped out. For "A View to a Kill," Roger Moore's arms have been lengthened, cutting his gun from the frame.
Many reacted to the new posters with writer Scott McCrea calling it "nothing less than cultural vandalism", as reported by the entertainment news outlet Deadline.
Author John A Douglas put out a post on X with the artwork and a caption that read, "They photoshopped all the guns out of the James Bond movie thumbnails. Just in case you still had hope for Amazon being in charge of the franchise." British actor Rufus Jones joked that the posters now look completely different.
They photoshopped all the guns out of the James Bond movie thumbnails.
— John A. Douglas (@J0hnADouglas) October 3, 2025
Just in case you still had hope for Amazon being in charge of the franchise. pic.twitter.com/eeosPEPFnJ
"Amazon have removed the guns from their Bond posters, giving the tantalising impression that Sean Connery and Pierce Brosnan think you're a wanker," he wrote on X.
A user wrote on X, "just being disarming, darling."
"Just being disarming, darling"https://t.co/41P6Tkg2PK pic.twitter.com/KQQYif7d0q
— MI6 HQ (@jamesbondlive) October 3, 2025
Another person wrote, "Sneak peek of the upcoming James Bond remasters in 8K..."
Sneak peek of the upcoming James Bond remasters in 8K... pic.twitter.com/YCes0FHbdZ
— Indigo Gaming | YouTuber, Indie Dev (@TheIndigoGaming) October 4, 2025
Post the backlash, which coincided with James Bond Day on October 5, the streamer has replaced the controversial artwork with stills from the film and refused to comment on the matter, as per the outlet.
Notice in these Amazon #JamesBond digital posters they've removed all the guns and given awkward poses?
— Chris (@GelNerd) October 2, 2025
Welcome to a world where promoting James Bond 007 needs to be done without his sidearm. pic.twitter.com/3NGkxXShcn
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
