The eagerly awaited Tata Sierra has started reaching dealerships in major cities, offering buyers their first chance to experience the SUV in person before deliveries officially commence on 15 January 2026. Anticipation around the model has been remarkable, with booking records reflecting its popularity. Within just 24 hours of order books opening, Tata logged over 70,000 confirmed reservations, while nearly 1.35 lakh customers submitted their preferred configurations. This overwhelming response highlights the Sierra's strong appeal and positions it as one of the most talked-about launches in India's SUV market.
Talking about the design, the Tata Sierra's design is characterized by a boxy shape, drawing from its earlier model while including various modern features. This SUV brings an upright stance with a significant amount of gloss-black accents linking the LED headlights and daytime running lights to the brand logo and the "Sierra" label. Moreover, it is further accentuated by a skid plate and dual fog lights seamlessly incorporated into the front bumper.
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Inside, the Tata Sierra presents a premium interior highlighted by three dashboard displays-one dedicated to the driver and two for infotainment, allowing for smooth content sharing. It retains the four-spoke steering wheel seen in the Tata Curvv, which includes an illuminated Tata emblem and touch-sensitive controls, along with a 12-speaker JBL audio system, the segment's first SonicShaft soundbar, dual-zone climate control, the largest panoramic sunroof available in India, a wireless charging dock, rear sunshades, and ventilated, powered front seats, among other features. To enhance comfort, the Sierra includes soft-touch materials throughout the interior and a floating armrest that adds a modern and luxurious touch.

The Tata Sierra will be offered with multiple powertrain options to suit different preferences. The petrol range includes a new 1.5-litre, 4-cylinder direct-injection turbocharged engine producing 160 hp and 255 Nm of torque, paired with a 6-speed automatic transmission from AISIN. A naturally aspirated variant is also available, delivering 106 hp and 145 Nm of torque through an Atkinson cycle for improved efficiency, offered with either a 6-speed manual or a 7-speed dual-clutch automatic. The diesel option uses Tata's familiar 1.5-litre engine, producing 118 hp and 260 Nm- 280 Nm of torque, with transmission choices of a 6-speed manual or 6-speed automatic.
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The prices of the Tata Sierra start from Rs 11.49 lakh (ex-showroom). The detailed list is mentioned below:
| Variant | 1.5‑litre NA petrol | 1.5‑litre turbo‑petrol | 1.5‑litre diesel | ||
|---|---|---|---|---|---|
| 6‑speed manual | 7‑speed DCT | 6‑speed AT | 6‑speed manual | 6‑speed AT | |
| Smart+ | Rs 11.49 lakh | — | — | Rs 12.99 lakh | — |
| Pure | Rs 12.99 lakh | — | — | Rs 14.49 lakh | Rs 15.99 lakh |
| Pure+ | Rs 14.49 lakh | Rs 15.99 lakh | — | Rs 15.99 lakh | Rs 17.99 lakh |
| Adventure | Rs 14.99 lakh | Rs 16.79 lakh | — | Rs 16.49 lakh | — |
| Adventure+ | Rs 15.99 lakh | Rs 17.99 lakh | — | Rs 17.19 lakh | Rs 18.49 lakh |
| Accomplished | Rs 17.99 lakh | — | — | Rs 18.99 lakh | Rs 20.49 lakh |
| Accomplished+ | Rs 19.99 lakh | Rs 20.99 lakh | — | Rs 20.99 lakh | Rs 21.29 lakh |
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