Norton Motorcycles announced it would reveal four new motorcycles at the EICMA on November 4. This will be the beginning of the brand's efforts to renew its presence in the market with a host of new models. Teasing its future, the brand has unveiled the first official design sketch of its new superbike as part of its Resurgence campaign.
The design, created by Simon Skinner, Head of Design, offers a first glimpse of the motorcycle that will be manufactured at Norton's facility in Solihull. It marks the start of a new design trajectory for the brand.
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Professor Gerry McGovern OBE has been named Chief Creative Advisor to Norton while still fulfilling his duties as Chief Creative Officer at Jaguar Land Rover. McGovern has guided the brand's creative and design teams throughout the Resurgence initiative.
Gerry McGovern, who has a background in luxury automotive design, brings his expertise to the brand, which is focused on modernity, quality, and an element of drama. McGovern notes that while motorcycles and cars are different, they evoke similar emotional responses, have a similar stance, and require precise proportions.
Norton can trace its lineage back more than 127 years, and it boasts a rich racing heritage that includes the TT course, short circuit racing, and British motorcycle lore. The new owners, India's TVS Motor Company, acquired Norton as a basket case in 2020 and have been quietly working ever since to give it both roots and oxygen.
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