Mercedes-Benz Launches 'Dream Days' Festive Campaign, Valid Till October 31

Mercedes-Benz has announced its festive campaign- 'Mercedes-Benz Dream Days' to celebrate 'Dreams of India and Dreamers'. The campaign will kickstart on the 2nd of September, with highlights spreading across the festive month of October. The brand says that 'Dream Days' is a 360-degree festive campaign with a focus on creating quintessential Mercedes-Benz luxury experiences for customers at every touch point, offering innovative financial solutions on the back of strong ATL and focused on-ground campaigns. The 'Mercedes-Benz Dream Days' campaign will be valid till 31st Oct 2025, enabling customers to own their dream Mercedes-Benz with lucrative ownership benefits

For customers, the campaign offers innovative financial solutions that aim to encourage them to pursue the purchase of their dream Mercedes-Benz. These tailor-made initiatives are expected to excite customers and create positive sentiment in the market.

Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, stated, " India is a nation built on dreams- from startup founders, entrepreneurs to seasoned executives, every dreamer deserves the luxury that they aspire for. This festive campaign, hence, underlines our commitment to fulfil the aspirations of our customers, offering flexible and curated financial solutions, supporting them with their purchase decision. We are confident these financial solutions will find immense value among customers, creating excitement and positive momentum in the market this festive season."

The Mercedes-Benz Dream Days offer includes benefits like:

Value Added Ownership:

For the entry and core segments of the Mercedes-Benz portfolio, a host of financial solutions has been created. Customers can avail a lucrative EMIs starting at 1 percent of the ex-showroom price of the model with an attractive ROI and low down-payment to complement the same. For customers stepping into the Mercedes-Benz family with their first-ever Mercedes-Benz purchase, the Dream Days campaign will offer 'Welcome Benefits' on the Trade-in of their current car, taking them a step closer to their cherished Mercedes-Benz.

Flexible Payment Plan

Mercedes-Benz customers can also opt for a curated 'Seasonal Payment Plan' where they can disburse lucrative EMIs with one-time Payments at a convenient time (e.g., Bonus/dividend payout months) during the ownership tenure. This ensures Mercedes-Benz takes away the requirement to have high EMIs every month and takes into consideration our customers' uneven cash flow, enabling them to pursue their cherished vehicle.

Key To Key Program

For select Mercedes-Benz models, like the S-Class, customers can purchase their dream car now and upgrade in 24 to 36 months to a new variant at Zero Down Payment. 'Key to Key programme' is a unique offering, which allows customers to own two Mercedes-Benz cars in a span of 4 years. This offer allows one upgrade at no extra cost, and the customer gets to own the latest product offering always.