Matter Motor Works Sues Hero MotoCorp Over 'AERA' Trademark Clash

Matter Motor Works Private Limited, an electric two-wheeler manufacturer, has filed a commercial suit against Hero MotoCorp Limited. The case addresses a dispute between the two parties over what Matter calls the infringement of its "AERA" trademark. As per the EV manufacturer, the trademark has been used by Hero MotoCorp in relation to its Glamour motorcycle, currently on sale in the market.

Matter, which holds the right to 'AERA' along with its variations, such as AERA4000 and AERA7000, claims that Hero MotoCorp's use of 'AERA-Tech' and 'AERA-Advanced Electronic Ride Assist' to describe features on the Glamour motorcycle can be categorised as unfair trade practices. Currently, Matter Motor Works has its electric motorcycle on sale in the country bearing the "AERA" name.

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Siddhartha Shankar Tewari, the company's authorized representative, laid this out in court documents. He pointed out how Hero slapped these marks on its popular Glamour and Glamour X motorcycles, potentially confusing buyers who might mix up the tech with Matter's own offerings.

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The lawsuit began with Matter seeking a quick injunction under Order XXXIX, Rules 1 and 2 of the CPC, which was filed as I.A. 27596/2025. They wanted Hero to immediately cease using those marks. With events progressing. On January 9, 2026, Hero assured the Delhi High Court that it would stop all use of the 'AERA-Tech' branding. They promised that no more bikes featuring that branding would be produced after that date.

Hero clarified that 'AERA-Tech' stood for their proprietary Advanced Electric Ride Assist feature, not a model name. It always sat alongside the established 'Glamour' badge and Hero's house mark, they said, to avoid any mix-up. Later, Hero confirmed they'd ceased all activity and planned to withdraw trademark applications, such as 6889449 for 'AERA Tech' in classes 9, 12, and 42.

Justice Jyoti Singh took note during a February 5 hearing. Hero's lawyers reiterated their commitment, mentioning that a transition to a new mark was underway. The court accepted the undertaking, disposed of the injunction plea, but kept Hero locked into that promise.