Image Source- Instagram
Mahindra & Mahindra launched the Thar Roxx in 2024. Since then, the SUV has been bringing in good sales numbers for the automaker. However, the brand seems to have a wish to see an even steeper curve on the sales graph. To achieve this, the homegrown manufacturer has launched a new campaign leveraging Mumbai's potholes to its advantage. Under this initiative, the automaker is calling in consumers for a test drive covering potholes in the city.
In a video released on Instagram, the brand has invited consumers to take a test of the Mahindra Thar Roxx, addressing it as "The SUV". The video also claims that "we won't stop until we have covered all the potholes." It is also a city with the highest number of potholes. Mahindra mentioned that Mumbai city has over 59,000 potholes. There is a pothole every 5 km. This affects the driving style, damages vehicles, and causes congestion on the road.
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Under this campaign, the automaker is demonstrating the capabilities of the vehicle and the ability to tackle uneven roads. It is to be noted that being an off-road vehicle, the Mahindra Thar Roxx has been designed to tackle such conditions and is equipped with the necessary tools like a 4x4 system, high ground clearance, and a suspension system tuned for the purpose.
Presently, the Mahindra Thar Roxx is sold at a starting price of Rs 12.99 lakh (ex-showroom) and goes up to Rs 23.09 lakh (ex-showroom). It comes with either a 2.0-litre TGDi petrol engine with a 2WD setup or a 2.2-litre diesel engine with RWD and 4x4. The transmission options include an MT and an AT. Furthermore, it is packed with features like Level 2 ADAS features, panoramic sunroof, 10.24-inch touchscreen infotainment system, and more.
In a video released on Instagram, the brand has invited consumers to take a test of the Mahindra Thar Roxx, addressing it as "The SUV". The video also claims that "we won't stop until we have covered all the potholes." It is also a city with the highest number of potholes. Mahindra mentioned that Mumbai city has over 59,000 potholes. There is a pothole every 5 km. This affects the driving style, damages vehicles, and causes congestion on the road.
Also Read: Kia Clavis MPV Teased Ahead Of May 8 Launch- To Replace Carens?
Under this campaign, the automaker is demonstrating the capabilities of the vehicle and the ability to tackle uneven roads. It is to be noted that being an off-road vehicle, the Mahindra Thar Roxx has been designed to tackle such conditions and is equipped with the necessary tools like a 4x4 system, high ground clearance, and a suspension system tuned for the purpose.
Presently, the Mahindra Thar Roxx is sold at a starting price of Rs 12.99 lakh (ex-showroom) and goes up to Rs 23.09 lakh (ex-showroom). It comes with either a 2.0-litre TGDi petrol engine with a 2WD setup or a 2.2-litre diesel engine with RWD and 4x4. The transmission options include an MT and an AT. Furthermore, it is packed with features like Level 2 ADAS features, panoramic sunroof, 10.24-inch touchscreen infotainment system, and more.
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