Kia Corporation announced today global sales of 3,135,803 vehicles in 2025, posting a new annual global sales record. This represents a 2 percent increase compared with the same period last year.
Excluding special-purpose vehicles, Kia's 2025 sales in markets outside of Korea saw a 2 percent rise over the previous year, to 2,584,238 units. Sales in Korea totaled 545,776 units, a 1 percent increase.
The Sportage SUV topped the 2025 global sales rankings by model, selling 569,688 units, followed by the Seltos SUV (299,766 units), and the Sorento SUV (264,673 units).
The company's best-ever annual sales performance was supported by the launch of competitive new models such as the Kia EV3, as well as the new K4 sedan and hybrid Carnival MPV, along with stabilized industrial conditions and flexible business operations that increased vehicle production and supply.
In 2026, Kia is targeting global sales of 3,350,000 units. The brand expects to sell 2,775,000 vehicles outside of Korea and 565,000 units in Korea. Kia also expects to sell 10,000 special-purpose vehicles worldwide.
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Kia successfully maintained global growth momentum last year through market-specific sales strategies, overcoming an uncertain industry environment, including tariff impacts. The company focused on hybrid expansion in the U.S. and strengthened its market position in Europe through volume EV growth.
This year, Kia plans to sustain sales momentum and enhance its global market presence by expanding its hybrid lineup for key SUV models, including the new Telluride SUV and Seltos SUV models, while increasing production and reinforcing global supply chain sustainability.
Kia's 2025 Global Sales Results
| Region | Dec. '25 | Dec. '24 | Y/y Change | 2025 | 2024 | Y/y Change |
|---|---|---|---|---|---|---|
| Korea | 44,577 | 46,070 | -3% | 5,45,776 | 5,40,010 | 1% |
| Outside of Korea | 1,91,624 | 193,769 | -1% | 25,84,238 | 25,43,168 | 2% |
| SPV Sales | 471 | 616 | -24% | 5,789 | 6,122 | -5% |
| Global | 2,36,672 | 240,455 | -2% | 31,35,803 | 30,89,300 | 2% |
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Kia 2026 Global Sales Targets
| Category / Region | 2026 Targets | 2025 Results |
|---|---|---|
| Korea | 5,65,000 | 5,45,776 |
| Outside of Korea | 27,75,000 | 25,84,238 |
| Special Purpose Vehicles | 10,000 | 5,789 |
| Global | 33,50,000 | 31,35,803 |
