Bajaj Auto Introduces Limited-Time Offers For Pulsar As Part Of 25 Years Celebration

Bajaj Auto launched a limited-period promotional offer on select Pulsar motorcycle models to mark 25 years of the Pulsar brand. The offer provides customer benefits of up to Rs 7,000 and includes savings, waiver of processing fees, and five free services across participating models. It went live on January 2, 2026, at authorized Bajaj Auto dealerships, with benefits varying by model and region.

Pulsar launched in India 25 years ago and positioned itself as a performance motorcycle brand. The company states that Pulsar redefined the sports motorcycling category by focusing on power, performance, and accessibility for young riders. The brand introduced DTS-i technology and established the naked sports motorcycle segment in the Indian market. It operates under the tagline 'Definitely Daring' and has remained part of Bajaj Auto's motorcycle portfolio since 2001.

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The Pulsar range currently has 11 models available in India, with engine capacities ranging from 125cc to 400cc. At the entry level is the Pulsar 125, followed by the Pulsar N150, Pulsar 150, and Pulsar N160. Next in the lineup are the Pulsar NS160 and Pulsar NS200, along with the fully-faired Pulsar RS200. The 250cc category features the Pulsar N250 and Pulsar F250, while the newly launched Pulsar NS400Z stands as the most powerful model in the Pulsar series to date.

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"Over the last 25 years, Pulsar has played a defining role in shaping India's performance motorcycling culture. As we mark this milestone, the 25 Years of Pulsar Celebration Offer reflects our commitment to continue delivering thrilling performance while adding real, tangible value for our customers," said Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto Ltd.

Bajaj Auto Ltd. has sold over 21 million motorcycles across more than 100 countries and ranks as India's largest motorcycle exporter. The company also manufactures three-wheelers and became the first two-wheeler company globally to achieve a market capitalization of Rs 2 trillion. It has operated in the automotive sector for 75 years.