Kia India has appointed Atul Soon as Senior Vice President for Sales & Marketing, effective July 11, 2025. The appointment comes as the brand seeks to strengthen its position in the Indian market. Atul Sood will replace Hardeep Singh Brar in this role, who held the chair for over 4 years and has now joined BMW Group India as President and CEO.
Before starting his role at Kia India, Atul Sood occupied several key positions at Toyota Kirloskar Motors, with his most distinguished role being the President & Director of Toyota Mobility Solutions and Service. Mr. Sood will report to Joonsu Cho, the Chief Sales Officer of Kia India, and will oversee the brand's sales strategy and operations across the country. Since 1998, Atul Sood has been a part of the automotive sector.
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Commenting on the new executive appointment, Gwanggu Lee, Managing Director and CEO of Kia India said, "We are thrilled to welcome Atul Sood to Kia India family. His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction. We look forward to his leadership and contribution in driving the next phase of our growth journey."
On his appointment as Senior Vice President - Sales at Kia, Atul Sood said, "I am excited to join Kia India at such a dynamic time in its evolution. Kia has established itself as a forward-thinking and customer-focused brand and its commitment to innovation and customer delight resonates strongly with me. I am looking forward to working with the team to deliver exceptional value and drive sustainable growth across the country."
