Prateek Shukla
Prateek Shukla graduated in economics from Lucknow University and holds a PG Diploma in Journalism from IIMC. He started his professional journey as a business reporter while simultaneously pursuing a Master's degree in journalism. Over the past nine years, he has worked with print and digital media platforms. He writes on different sectors, economic policies, and all things business for NDTV.
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India's Pink Economy Has Money. But Queerphobia Has A $30 Billion Cost
Over the last decade, large corporates in India -- particularly hospitality groups -- have expanded diversity, equity, and inclusion programmes.
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A Quiet Lifestyle Shift In Urban India Is Powering A $12 Billion Market
Organised sector accounts for just 15-20% of the interior design, home decor market. The remaining 80-85% still belongs to the fragmented ecosystem.
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Stock Market Highlights, Sensex Today: Sensex Crashes 1,000 Points Amid US-Iran 60-Day Ceasefire Talks
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$51 Billion Opportunity: This Sector Can Create 26 Lakh Jobs, Improve Cities
According to the study, better handling of organic waste could create nearly 26 lakh direct jobs, attract around $24 billion in investments.
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Karnataka's Next Chief Minister Can Give Vijay A Run For Money
India's political class is changing. The new-age power politician no longer feels compelled to perform austerity all the time.
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8th Pay Commission: Employees Demand Freedom To Choose Pension Structure
8th Pay Commission: Employees demand the flexibility to choose between the Old Pension Scheme, National Pension System, and Unified Pension Scheme.
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Meta Fired 8,000 Workers. Now, Zuckerberg Signals 'Cloud War' With Amazon
Earlier this month, Meta laid off around 8,000 employees. The cuts were not random. Meta has been redirecting money toward AI infrastructure.
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No CIBIL Score? How To Get Your First Loan Approved Without Credit History
India's credit ecosystem runs heavily on data. A high credit score tells lenders that a borrower repays on time and manages debt responsibly.
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'Thought Rs 99 Won't Matter': GenZ Says Subscriptions Draining Salaries
Experts say Gen Z is increasingly facing "micro-spending fatigue" -- dozens of small digital payments quietly draining disposable income.
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Want To Launch A Startup? These Sectors Attract Highest Funding In India
VCs are now prioritising startups solving real world problems with scalable and sustainable business models rather than chasing growth alone.
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Missed Investing In Your 20s? Mutual Funds Can Help You Catch Up, Here's How
Starting late is not ideal. But it is not the end of the road either. In fact, people in their 30s and 40s often have an advantage -- higher income
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Young Indians Are Buying Insurance Earlier. Accident Data Explains Why
Road accidents and sudden deaths are increasingly hitting people during their peak earning years.
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India's Billionaire Count To Surge 51% By 2031, Outpace US, China: Report
Between 2021 and 2026, India's population of ultra-high-net-worth individuals -- people with wealth exceeding $30 million -- surged 63%
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Stock Market Highlights, Sensex Today: Sensex Falls 100 Points Amid Uncertainty Over US-Iran Deal
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Stock Market Highlights, Sensex Today: Sensex Falls 425 Points As US Launches 'Self-Defence' Strikes On Iran
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