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Opinion: An Ode To Tim Cook Who Made Apple Boring
Tim Cook inherited a company built on the cult of Steve Jobs and made it less theatrical, less unpredictable and, yes, boring. But he also made it vastly bigger, richer and harder to dislodge. Perhaps, boring was Apple's greatest innovation after Jobs
- Sep 03, 2026 21:07 pm IST
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CRED, Kunal Shah, And The Questions That Won't Go Away
Founded by Shah in 2018, CRED was built to reward creditworthy Indians for responsible financial behaviour.
- Jun 23, 2026 22:10 pm IST
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Opinion | Is Boring Good? Tim Cook Would Say 'Yes'!
Apple-lore has it that Steve Jobs, during his final days, told Cook to avoid the trappings of always second-guessing his own decisions with "what would Steve Jobs do, if he were here".
- Apr 24, 2026 15:20 pm IST