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Influencers With 5 Lakh Followers Will Be Considered Celebs: Ads Body
Influencers having over 5 lakh followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said on Wednesday.
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Over 2,700 Complaints Against Influencers, Instagram Tops Violations: Ads Body
The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021.
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Body Spray Ads With "Rape Jokes" Face Watchdog's Action
Responding to growing outrage over a body spray advertisement by Layer'r Shot, the Advertising Standards Council of India (ASCI) has stated that the the two videos are in "serious breach" of their code and against public interest.
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Consumer Affairs Ministry Says Will Develop Framework to Protect Online Consumers From Fake Reviews
Department of Consumer Affairs (DoCA) says will develop a framework to keep a check on fake reviews posted on e-commerce websites to protect consumer interest. It will develop these frameworks after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally.
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E-Commerce Websites Under Check to Spot Fake Reviews, ASCI, Union Ministry to Hold Virtual Meeting on Friday
E-commerce websites will participate in a virtual meeting with the Ministry of Consumer Affairs and Advertising Standards Council of India (ASCI) to discuss the magnitude of fake reviews on their platforms. These reviews mislead consumers into buying online products and services.
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14 Ads From Gaming Firms Found Violating Advertising Standards During IPL: ASCI
The Advertising Standards Council of India (ASCI) screened 35 advertisements from the online real-money gaming industry that were broadcast during the first week of ongoing IPL tournament.
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India's Advertisement Watchdog Issues 12-Point Guideline for Crypto, NFT Ads
The Advertisements Standards Council of India or ASCI has issued guidelines for advertising virtual digital assets (VDAs) like cryptocurrencies and non-Fungible Tokens (NFTs).
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Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate
ASCI has specified new guidelines for social media influencers that will reportedly come into effect June 14. They make it mandatory for influencers to label their content appropriately to help consumers understand if it’s an advertisement or not.
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Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
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Social Media Posts Must Prominently Label Promotional Content: ASCI Issues Draft Guidelines for Influencers
ASCI has put together a set of proposed guidelines for social media influencers, saying that all promotional content must carry disclosure labels on all platforms, for easy understanding of viewers.
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Influencers With 5 Lakh Followers Will Be Considered Celebs: Ads Body
Influencers having over 5 lakh followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said on Wednesday.
-
Over 2,700 Complaints Against Influencers, Instagram Tops Violations: Ads Body
The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021.
-
Body Spray Ads With "Rape Jokes" Face Watchdog's Action
Responding to growing outrage over a body spray advertisement by Layer'r Shot, the Advertising Standards Council of India (ASCI) has stated that the the two videos are in "serious breach" of their code and against public interest.
-
Consumer Affairs Ministry Says Will Develop Framework to Protect Online Consumers From Fake Reviews
Department of Consumer Affairs (DoCA) says will develop a framework to keep a check on fake reviews posted on e-commerce websites to protect consumer interest. It will develop these frameworks after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally.
-
E-Commerce Websites Under Check to Spot Fake Reviews, ASCI, Union Ministry to Hold Virtual Meeting on Friday
E-commerce websites will participate in a virtual meeting with the Ministry of Consumer Affairs and Advertising Standards Council of India (ASCI) to discuss the magnitude of fake reviews on their platforms. These reviews mislead consumers into buying online products and services.
-
14 Ads From Gaming Firms Found Violating Advertising Standards During IPL: ASCI
The Advertising Standards Council of India (ASCI) screened 35 advertisements from the online real-money gaming industry that were broadcast during the first week of ongoing IPL tournament.
-
India's Advertisement Watchdog Issues 12-Point Guideline for Crypto, NFT Ads
The Advertisements Standards Council of India or ASCI has issued guidelines for advertising virtual digital assets (VDAs) like cryptocurrencies and non-Fungible Tokens (NFTs).
-
Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate
ASCI has specified new guidelines for social media influencers that will reportedly come into effect June 14. They make it mandatory for influencers to label their content appropriately to help consumers understand if it’s an advertisement or not.
-
Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
-
Social Media Posts Must Prominently Label Promotional Content: ASCI Issues Draft Guidelines for Influencers
ASCI has put together a set of proposed guidelines for social media influencers, saying that all promotional content must carry disclosure labels on all platforms, for easy understanding of viewers.
