The Pappadum song by The Wiggles has come under fire for cultural appropriation.
The Wiggles' founder Anthony Field has apologised for a song called Pappadum, which went viral six years after it was released. The Wiggles is an Australian children's music group. It found itself in the spotlight after a clip of the Pappadum song resurfaced and went viral on Twitter. The song was featured in a 2014 episode of Ready, Steady, Wiggle!, reports Metro News, and is currently facing heat on social media for promoting Indian stereotypes and being culturally insensitive.
In the clip, people dressed in sarees and kurtas can be seen dancing and waving pappadums around.
"To be clear, this was not the representation I wanted," one Twitter user wrote while sharing the clip last week.
The song spread quickly on the microblogging platform and drew flak for cultural appropriation. It has been viewed nearly 2 million times on Twitter, where thousands of people have slammed the music group for promoting stereotypes.
The presence of one woman - presumably of Indian descent - grabbed maximum eyeballs, with many pointing out that she looked distinctly uncomfortable throughout the video.
As outrage over the song grew, The Wiggles member Anthony Field took to Twitter to apologise for it. "It was not my intention to be culturally insensitive to the Indian community, or to add value to ethnic stereotyping. Apologies," he wrote.
The Wiggles spoke further on the controversy in a statement provided to HuffPost.
"Over the years, we have been fortunate to collaborate and work with some wonderfully diverse artists, musicians, performers and dancers from varying cultural backgrounds. Through these collaborations, we have had the opportunity to share, explore and celebrate many diverse cultures," the statement reads.
"Our intention was for the song to be a celebration, not to be culturally insensitive. We apologize for any offence caused. The song and video no longer features on our Wiggles official sites and The Wiggles have decided that they will not be performing it during their live shows going forward."
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