The poster shows the scene from the 1975 film where Amitabh Bachchan is abandoned by his brother Shashi Kapoor and mother Nirupa Roy. While in the film, 'maa' sides with the honest and righteous Ravi, in this poster she has different priorities.
"Nahi, jo pehle shauchalaya banaega, mai uske saath rahugi (I will stay with whoever builds a toilet first)", reads the poster.
Tweeted to him by a follower, even PM Narendra Modi couldn't help but crack up
Haha! Borrows from cinema to make a point on cleanliness. Innovative. https://t.co/PQpX8LHo7l— Narendra Modi (@narendramodi) April 11, 2017
According to the image, the poster was put up in Nainital to encourage people to build toilets in their homes. The PM clearly loves it.
Launched in 2014, Swachh Bharat is PM Modi's flagship programme that aims to eradicate open defecation by 2019.
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