"Chicken or Vegetarian?" asks Vistara in the ad, "We leave the choice to you!"
On Twitter, the ad has been retweeted over 260 times since being shared approximately 16 hours ago.
Tweeting a person asking whether the ad was in response to Air India's much-talked about move, Vistara's Chief Strategy and Commercial Officer Sanjiv Kapoor responded cheekily with this message and smiley face emoji.
We have no idea what you are talking about :)— Sanjiv Kapoor (@TheSanjivKapoor) July 10, 2017
What a burn! Honouring a customers choice is always too priority for a customer centric airline. Good job— Monica Jasuja (@jasuja) July 10, 2017
Vistara - 1— SStupidd (@iisstupidd) July 10, 2017
AI - 0
superbly timed promotion !!! kudos— Kanishk (@iam_kanishk19) July 10, 2017
Tuesday wali chicken biryani?— Aye Himan (@4mlvodka) July 10, 2017
On Monday, Air India said it took a "conscious decision" to serve only vegetarian food to passengers flying economy on domestic flights in an effort to "reduce wastage, reduce cost and improve catering service." This decision is not applicable to those passengers travelling business class. Click for more trending news