What started off as an inspirational clean-up drive initiated by two Mumbaikars two years ago, has now become a movement with 12,000 citizens taking part in an environmental cause. Saturday saw diplomats, politicians, students and local residents come together for what Mr Shah, a lawyer, calls "date with the ocean".
Jennifer Larson, Deputy Principal Officer at the US Consulate in Mumbai spent two hours with Tor A Dahlstrom, Deputy Head of Mission at the Royal Norwegian Consulate General in Mumbai. Ms Larson told NDTV, "The message would be the same all over the world... recycle what you can, reuse things that you can."
The effort which has been praised by PM Modi himself is now setting an example for the world to follow. Naysan Sabha from the United Nations Environment Programme told NDTV, "This kind of local, tangible action when replicated, when multiplied across the beaches of India, across the beaches of Asia and the Pacific, across the world, then we can actually tangibly have a solution to the global marine pollution challenge."
But as citizens continue to dump plastic, the effort will have to be a sustained programme. Mr Shah's only plea is more people should take it up as he continues to clean. On Saturday, in spite of suffering from dengue, he turned up at the beach to clean it. "This will continue. I tell people as there is a craving to have food every day, there is a craving in me to keep our oceans free of plastic and this craving will continue for life."