Washington: Citing the example of American India Foundation (AIF), dedicated to catalysing social and economic change in India, an Indian-American business and philanthropy leader has advised donors to treat philanthropy as an investment.
If one wants to do philanthropy "properly," one has "to treat it like an investment requiring thorough due diligence and regular goals and metrics tracking and assessment," AIF Chair Lata Krishnan said in Washington at an event over the weekend.
AIF has more than 200 people in India who "source and screen" projects, monitor them while they are being implemented and deliver values to "investors," she said delivering the second American Bazaar Philanthropy Lecture.
The essence of philanthropy is listening to those in need, she said. "It isn't about what we want to get done," said Ms Krishnan. "It is about those who are underprivileged and in need; (and finding out) what do they want, and how can we best deliver that."
Ms Krishnan, who co-founded two enormously successful companies with her husband Ajay Shah, stressed the need for bringing business-oriented values to philanthropy, which, she said, is one of the two core things AIF focuses on.
Ms Krishnan and Mr Shah along with a friend, bootstrapped SMART Modular Technologies "with only $110,000 in angel funding" in the early 1990s.
By 1995, when the duo took the company public, the firm had more than $1 billion in revenue. They sold the company in 2002.
Currently, she is the chief financial officer of Shah Capital Partners, which invests in technology companies.
Earlier Ms Krishnan was introduced by US Assistant Secretary for Commerce for Global Markets, Arun M Kumar, one of the highest ranking Indian Americans in the Obama administration.
"She has pursued with the American India Foundation, a model, a concept of how the diaspora can support development in India in a very organised and professional way," he said.
The philanthropy lecture was part of the second American Bazaar Philanthropy Dialogue, whose mission is to bring together stakeholders in the Indian American and South Asian American Philanthropy community.
The organizations represented included Sehgal Foundation, AIF, Pratham, Ekal Vidyalaya, Global Wheels Foundation, and Association of Indian Muslims, among others.
Besides Indian American entrepreneur and philanthropist Frank Islam, who was presented the American Bazaar Philanthropy award, the Dialogue also honoured three young philanthropists from the South Asian American community.
They were: Shreya Bhatia, a 17-year-old senior at Thomas Jefferson High School for Science and Technology in Fairfax, Neev Saraf, an 8-year-old from Laurel, Maryland, and Swetha Prabhakaran, of Ashburn, Virginia.
Ms Bhatia raised $7,000 for the Insight Memory Care Centre, a Fairfax facility dedicated to providing care, support and education to individuals afflicted with the Alzheimer's disease.
Saraf raised nearly $40,000 for the Nepal earthquake victims earlier this year.
Prabhakaran, a 15-year-old junior at Thomas Jefferson, is the founder and CEO of Everybody Code Now! a non-profit working to empower the next generation of youth to become engineers.