Indus OS is the second-most popular operating system in the country after Android. Within two years of its launch, the system -- which is incorporated in at least 65 smartphone models including from brands like Micromax, Intex, Karbonn, Celkon and Swipe -- has cornered 7 per cent of the market, which translates to 7 million people.
With the Narendra Modi government pushing to link the Unique Identity Number to bank accounts, mid-day meal schemes and government subsidies, the day is not far when every phone in India will become Aadhaar authenticated, reason its makers.
"Over the next 2 to 3 years, every phone in India will have Aadhaar," said Rakesh Deshmukh, chief of Indus OS. "We have partnered with Delta ID, which is the ID software manufacturer company...We have reached a point where we have built a kind of a hardware capability which is to scan your Iris from your cellphone camera."
Indus OS incorporates 12 regional languages, which can be installed by the swipe of a finger. The Indus Reader feature allows the user to convert text to regional languages and hear the converted audio. This means even a webpage can easily be heard by an interested user. These features, says user Santosh Panigrahi, makes the phone particularly attractive for him.
"I can read only Oriya hence I just switched to using this smartphone that allows me to read my messages and even the icons in a language of my choice," he said.