Posters for Shiv Sena's drive "Chalo Ayodhya, Chalo Varanasi" being put on display.
A day after Shiv Sena President Uddhav Thackeray indicated his plans to visit Uttar Pradesh soon, a senior party official on Thursday launched the "Chalo Ayodhya, Chalo Varanasi" drive.
Colourful hoardings and posters depicting the picture of a bow-and-arrow wielding Lord Ram and a scene from the River Ganga ghat were erected at prominent locations early on Thursday by Uddhav Thackeray's close confidante, Milind Narvekar,.
They also proclaimed the "Chalo Ayodhya, Chalo Varanasi" announcement was "a significant step in the country's politics".
On Wednesday, the Sena chief sprang a surprise by declaring that he would soon visit the temple town of Ayodhya and Varanasi - Prime Minister Narendra Modi's Lok Sabha constituency.
"I shall go to Varanasi, Kashi, take part in the Ganga aarti and inspect 'how clean' the River Ganga has now become... I shall go to Ayodhya for a darshan of 'Ram Lalla', and pray at the temple," Mr Thackeray said during the course of his marathon 3-part interview in the party mouthpieces Saamana and Dopahar Ka Saamana.
He added: "Lord Ram's exile is not yet over. The BJP said that work on the Ram Temple will start soon, but nobody really knows when... This means the 'Ram Temple card' will be played again during elections."
Ahead of his 58th birthday on July 27, he even accused PM Modi of speaking about everything barring the Ram Temple issue despite the BJP coming to power with a strong majority in 2014.
However, Sena Rajya Sabha MP Sanjay Raut sought to downplay the poster binge by saying that Mr Thackeray will go to Ayodhya, address a rally and then to Varanasi where he will attend a Ganga aarti and pray at the Kashi Vishwanath Temple.
The posters depict pictures of the late Shiv Sena founder Bal Thackeray, Uddhav Thackeray and his son Aditya Thackeray, besides Narvekar at the bottom.