In Amazon vs Flipkart In India, A New Company Wants To Get Some Action

Mumbai-based Allcargo Logistics Ltd., with a presence in more than 160 countries, plans to transform into a business-to-customer company with a focus on e-commerce from its traditional business of port-based logistics.

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In Amazon vs Flipkart In India, A New Company Wants To Get Some Action

The government has also recognized logistics as an infrastructure sub-sector. (Representational)

The battle for e-commerce dominance in India between Amazon.com Inc. and rival Flipkart Online Services Pvt. has opened the door for one of the nation's largest logistics companies to reinvent itself.

Mumbai-based Allcargo Logistics Ltd., with a presence in more than 160 countries, plans to transform into a business-to-customer company with a focus on e-commerce from its traditional business of port-based logistics. The company is investing in new warehouses and will consider acquiring technology-driven logistics players, Chairman Shashi Kiran Shetty said in an interview last month.

Amazon and Flipkart have invested billions of dollars to widen their offerings and customer base at a time when increasing broadband and mobile penetration are bringing more of India's 1.3 billion people online. E-commerce companies need seamless, last-mile connectivity to ensure the delivery of goods in cities as well as remote hinterlands -- a need that providers of third-party logistics services address.

"With smartphones penetrating deeper into the country and e-commerce expected to grow from the current 60 million users to 200 million users over the next four to five years, there will be an opportunity," Shetty said. "All smartphone users are likely to use online services for their day-to-day as well as business requirements, so that is a growing space, which we don't want to miss."

Allcargo is building large hub-warehouses in four cities and reworking its existing storage facilities near ports to provide services to e-commerce companies as part of the restructuring.

"It's the expansion of our shipping business to road in a domestic market," Shetty said. "We will also offer last-mile delivery for the likes of Amazon and Flipkart."

The company's shares have climbed 31 percent in the past year and traded at 224.15 rupees as of 11:15 a.m. in Mumbai on Tuesday.

Another trigger for Allcargo's move has been the roll-out of GST, a nationwide sales tax that promises to convert Asia's third-largest economy into a single market. The government has also recognized logistics as an infrastructure sub-sector, which Shetty said may help reduce borrowing costs and encourage expansion.

Other traditional players such as DHL Group, Gati Ltd., Blue Dart Express Ltd. and TVS Group are also building warehouses to target e-commerce, competing with niche companies such as Delhivery Pvt Ltd., Ecom Express Pvt and GoJavas.

As a brick-and-mortar logistics company, Allcargo may struggle in the fast-paced technology-driven world of e-commerce logistics, given its organizational structure and culture, said Ramesh Singhal, chief executive officer at Mumbai-based I-maritime Consultancy Pvt Ltd. It should have looked instead at starting a focused division or company, he said.

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Allcargo's revenues have grown about 42 percent in the past four years to 55.8 billion rupees ($879 million) in the 12 months ended March, according to data compiled by Bloomberg. Sales will probably cross $1 billion this financial year, Shetty said, adding that the company will consider acquiring technology starts-ups and digitization-driven logistic businesses as it targets revenues of $2 billion by 2020.

"We know it is a bold business plan to achieve in a industry which is so diverse and fragmented," he said. "That kind of growth can only happen if there are a series of acquisitions."

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