Other online retailers like Paytm and 1mg have offered special discounts to consumers to ensure that their sellers stock is cleared before the GST tax regime sets in from next month. Paytm Mall hosted a three-day long pre-GST sale, with cashback offers on products such as smartphones, televisions, laptops, cameras, and more. "This sale has come at an opportune time for offline retailers who are looking to offload their entire inventory before the new tax rates become effective," Paytm said in an emailed response.
Joining the bandwagon, online drug marketplace 1mg said, "Due to GST, there may be shortage of medicines in July. Stock medicines@20 per cent off on 1mg.com to avoid issues."
All e-commerce companies have been engaging with the merchants on their platforms to ensure a smooth transition to the new taxation system.
Disclosure: Paytm's parent company One97 is an investor in NDTV's Gadgets 360.