- Apoorva Lakhia doesn't want to compete with SRK and Akshay's films
- He didn't share a confirmed date of release
- Haseena Parkar was slated to release after JHMS, Toilet - Ek Prem Katha
Sources say that the reason is the buzz that Shah Rukh Khan and Anushka Sharma's Jab Harry Met Sejal and Akshay Kumar's Toilet - Ek Prem Katha have generated. Matching their standards of publicity and marketing is tough. Both the superstars, Akshay and Shah Rukh, are going all out to push their films in all possible markets. On Sunday night, Shah Rukh Khan returned from Dubai and headed straight to Varanasi to interact with his fans. Akshay Kumar, who is riding on Prime Minister Modi's Swachh Bharat Abhiyaan, met with Brihanmumbai Municipal Corporation or BMC's clean-up marshals in Mumbai last week.
A source in the Haseena Parkar production house confirmed this and said that Apoorva Lakhia doesn't see any point in getting into the current clutter of releases. It will be suicidal as the producers of Toilet - Ek Prem Katha, which releases on August 11, are likely to get a tax exemption, which will play a vital role in ticket sales. Competing with these two films, Jab Harry Met Sejal and Toilet - Ek Prem Katha, is not only tough but almost impossible, said the source.
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