Highlights
- In what could very well be a marketing first, superstar Shah Rukh Khan has found a way to promote a future film along with a current release.
- During a particular brainstorming session for RA.One, the King Khan thought of a unique way to promote his December release, Don 2: The Chase Continues, in RA.One.
- The scene in question features a dream sequence, where Shah Rukh's on-screen son, Prateek, has a dream about G.One, the superhero played by SRK. In it, Prateek sees G.One sport long hair tied up in a ponytail, which is the look Shah Rukh sports in Don 2.
In what could very well be a marketing first, superstar Shah Rukh Khan has found a way to promote a future film along with a current release.
During a particular brainstorming session for
RA.One, the King Khan thought of a unique way to promote his December release,
Don 2: The Chase Continues, in
RA.One.
The scene in question features a dream sequence, where Shah Rukh's on-screen son, Prateek, has a dream about G.One, the superhero played by SRK. In it, Prateek sees G.One sport long hair tied up in a ponytail, which is the look Shah Rukh sports in
Don 2.
Further investigation revealed that Shah Rukh came up with the idea in an instant, when the writers were debating on giving G.One a new look in the scene. Killing two birds with one stone, then, is second nature to the King Khan.