- Roohi released in cinemas on Thursday
- The film has been directed by Hardik Mehta
- The film had a theatrical release
Horror-comedy Roohi, starring Janhvi Kapoor, Rajkummar Rao and Varun Sharma in the lead roles, had a good start at the box office. The film, which opened in theatres on Thursday, managed to collect over Rs 3 crore on its opening day. Bollywood trade analyst Taran Adarsh, sharing the film's box office report, wrote on Twitter: "Roohi springs a pleasant surprise on Day 1, despite Covid pandemic." The festive occasion did contribute a bit towards the film's business on its opening day. "Maha Shivratri holiday proves advantageous... National multiplexes contribute maximum (approx Rs 1.89 cr), while tier 2 cities show decent footfalls... Thursday Rs 3.06 crore India biz," tweeted Taran Adarsh.
Read Taran Adarsh's tweet here:
#Roohi springs a pleasant surprise on Day 1, despite #Covid pandemic... #MahaShivratri holiday proves advantageous... National multiplexes contribute maximum [approx 1.89 cr], while Tier-2 cities show decent footfalls... Thu 3.06 cr. #India biz. pic.twitter.com/udH2i0ZGpR— taran adarsh (@taran_adarsh) March 12, 2021
Contrary to its box office success, the film did not open to great reviews from film critics. In his review for NDTV, film critic Saibal Chatterjee gave Roohi 2 stars out of 5 and he wrote: "Roohi is the first Hindi theatrical release in well over a month. The question is does it have the force to pull audiences back to the multiplexes. Unlikely. It certainly isn't the vaccine of hope and delight that filmgoers, starved of big-screen entertainment for a whole year, need at this hour."
Directed by Hardik Mehta, Roohi was earlier titled Roohi Afza. The horror-comedy showcases the story of Rajkummar Rao and Varun Sharma, two small-town boys, who take up the responsibility to save the brides but get stuck in a forest with Roohi (played by Janhvi Kapoor), what follows are some eerie events.