This Article is From Dec 05, 2012

Endorsements help in reaching out to fans, says Karisma Kapur

Endorsements help in reaching out to fans, says Karisma Kapur

Karisma says she likes promoting a good lifestyle through her endorsements

Highlights

  • Actress Karisma Kapur, who promotes healthy products, says endorsement of brands helps celebrities connect with their fans in a better way.
  • The 38-year-old says she likes promoting a good lifestyle through her endorsements and it gives her a lot of pleasure.
  • "I feel endorsing brands really help with staying in touch with your fans and you feel you are reaching out people in a good way. When we tell people to eat wheat flakes, we are reaching out to consumer to tell them that try healthy options. I think in a way, it gives me pleasure," Karisma Kapur said.
  • The actress, who is the face of many brands, feels lucky about getting a chance to promote a variety of products. "I am lucky enough that I endorse all kinds of brands. I also endorse Garnier, which is quite a glamorous brand. In the US, Sarah Jessica Parker endorses it. I endorse all sorts of brands, and I feel that is the uniqueness of things in one way," she added.
Mumbai: Actress Karisma Kapur, who promotes healthy products, says endorsement of brands helps celebrities connect with their fans in a better way.

The 38-year-old says she likes promoting a good lifestyle through her endorsements and it gives her a lot of pleasure.

"I feel endorsing brands really help with staying in touch with your fans and you feel you are reaching out people in a good way. When we tell people to eat wheat flakes, we are reaching out to consumer to tell them that try healthy options. I think in a way, it gives me pleasure," Karisma Kapur said.

The actress, who is the face of many brands, feels lucky about getting a chance to promote a variety of products."I am lucky enough that I endorse all kinds of brands. I also endorse Garnier, which is quite a glamorous brand. In the US, Sarah Jessica Parker endorses it. I endorse all sorts of brands, and I feel that is the uniqueness of things in one way," she added.
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