Actor-filmmaker Prabhu Deva's latest film Action Jackson will touch Rs 20 crore soon, but trade experts figure the numbers are not overwhelming for the "routine and hackneyed" movie.
Starring Ajay Devgn, Sonakshi Sinha, Yami Gautam and Manasvi Mamgai, the action film hit approximately 3,000 screens on Friday.
"It earned Rs 19 crore in two days. It was made on a budget of about Rs 75 crore and considering that, the film should've done better. Those who like Prabhu Deva kind of films have mostly gone for it, but not everyone," Rajesh Thadani of Multimedia Combines told IANS.
Prabhu deva is known for making mass films like R... Rajkumar and Rowdy Rathore.
Trade expert Komal Nahta tweeted:
Sulemani Keeda also hit the screens along with the star-packed Action Jackson, but it also failed to earn big money at the box office.
"The collections were negligible. It earned around Rs 25 lakh. It is for select audience," he added.