There was a tiff between the men of Bheekhpur and Sripur villages over a cricket match about a month ago which was resolved after seniors intervened.
However, Mr Dharmendra alias Bhola of Sripur was severely beaten up by the rival group on Wednesday, police station in-charge Satyendra Rai said.
Mr Dharmendra received serious injuries and four others who rushed to his rescue were also beaten up, the officer said, adding that he succumbed while being rushed to Varanasi hospital.
The incident has led to tension in the area and additional police have been deployed as a precautionary measure.
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