Citroen Aircross Sales Hit Rock Bottom- Dark Edition Launch Fell Flat?

Citroen India is facing headwinds on its path to growth in the country. The French automaker registered sales of 339 units in April 2024, which is a decline of 16 per cent compared to 404 units sold in the same period during the previous year. To make things worse, the Citroen Aircross has been getting a cold response from consumers. In April 2025, the SUV sold zero units despite the launch of the Dark Edition version in the same month.

The sales of zero units show a major decline when compared to the 93 units sold in April 2024. Meanwhile, in March 2025, the brand managed to sell 69 units of the SUV. At the same time, the C3 registered sales of 110 units, the E C3 registered sales of 109 units, Basalt recorded sales of 69 units, and the C5 Aircross recorded sales of 54 units in April 2025. It is to be noted that the C5 Aircross had to go through the same thing in March 2025, with no sales in its name.

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The Citroen Aircross is currently sold at a starting price of Rs 8.62 lakh (ex-showroom) and goes up to Rs 14.60 lakh (ex-showroom) for the most expensive variant. Meanwhile, the recently launched Dark Edition version of the SUV is available in two variants. The Turbo Max Dark Edition, which is priced at Rs 13.13 lakh (ex-showroom), and the Turbo AT Max Dark Edition, which is priced at Rs 14.27 lakh (ex-showroom).

The Citroen Aircross competes in a segment full of highly popular rivals like Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, Honda Elevate, MG Astor, Volkswagen Taigun, and others.