Ather Energy Rebrands Pro Pack To AtherStack Pro For Streamlined Tech Identity

Ather Energy has now renamed the Pro Pack software feature bundle to AtherStack Pro. The rebranding has been initiated in order to suit the nomenclature of the brand's AtherStack technology platform. Meanwhile, it must be noted that the features and offerings of the software bundle remain unchanged.

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The AtherStack Pro gets features like- SkidControl, FallSafe, Theft and Tow Alerts, live location tracking & sharing, and more. It also gets the Magic Twist feature that allows the rider to decelerate using the throttle in the opposite direction. Further, the software bundle offers the AutoHold feature, and users can access Ride Stories, ride previews, and WhatsApp previews on the dashboard via AtherStack Pro.

Ather Energy rebrands its software bundle

The AtherStack Pro claims to enhance the ride experience by offering a bunch of riding features as well, including ride modes (Eco, Ride, Warp), OTA updates, and scooter personalization.

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Ather Energy retains the complementary 5-year battery warranty, reinforcing the brand's aim for a longer-term ownership experience. Also, it must be noted that with the rebranding, Ather Energy has also made no changes to the pricing of the software suite.

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Apart from the rebranding of the Pro Pack, the brand is also planning to make some major announcements at the Ather Community Day. While the company has not yet confirmed the announcements, the brand is likely to introduce a set of concepts, fast charging technology, the brand's EL platform, and more. Reports also suggest the Ather is gearing up to introduce AtherStack 7.0, the brand's upgraded safety suite.