Royal Enfield recently announced that it is stepping into the online retail business by listing its motorcycles for sale on Flipkart. Expanding its presence in the e-commerce space, the two-wheeler manufacturer has now announced its partnership with Amazon India. This gives consumers more options to purchase the 350 cc range of motorcycles directly from the aforementioned platforms.
The range of motorcycles available on Amazon includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350. This mirrors the pattern that the brand followed with Flipkart, leaving out the relatively more expensive and bigger models like Himalayan 450, Guerrilla 450, Scram 440, and the 650 cc range, including models like Continental GT650, Interceptor 650, and others.
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The manufacturer has announced that its collaboration with Amazon India will provide flexible payment choices, making it easier for customers to purchase a motorcycle. Currently, these models are available in five cities, namely: Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, through a dedicated Royal Enfield brand store on Amazon.
Royal Enfield has also stated that deliveries and after-sales service will be managed by the dealership chosen by the customer in their city. In addition to motorcycles, the online store features accessories, riding gear, and merchandise. Previously, the company collaborated with Flipkart to serve customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
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