In case you didn't notice, the popular online restaurant directory, Zomato has changed their logo twice, in the last year.
Amazon India decided to poke fun at Zomato by tweeting this today.
#AurDikhao is Amazon's latest campaign, and perhaps this was their way of promotion - and being cheeky.
However, Zomato had the perfect response to Amazon's tweet at them.
They attached an image that showed Zomato aping the Amazon arrow, pointing from A-Z.
Zomato's reply won the internet.
Amazon proved it is a gracious loser with this tweet.