According to a RT.com report, the fire that engulfed a 63-storey luxury hotel The Address Downtown on New Year's Eve three hours before midnight was clicked and posted by many social media users with different hashtags, including #Dubaifire.
However, the photo of the couple posing with a selfie with the burning building as a backdrop sparked a storm on the micro-blogging site.
Social media users expressed reactions like "the most inappropriate selfie ever" and "people are stupid" while reacting to the couple's selfie.
According to eyewitnesses, the fire started on the lower floor of the Address Downtown hotel from the outside and spread to the upper storeys.
Over 20 people were injured in the accident. A large fireworks display later went ahead at the world's tallest tower in Dubai, the Burj Khalifa, in front of tens of thousands of people while plumes of smoke continued to billow from the nearby hotel fire.