With stories of immense success and inspiration, the country has slowly grown to be a hot spot for start-ups. India now has the third largest number of start-ups in the world. But behind every success story are the many falls, failed ideas. But at the end, it's all about recovering from the blows. On Heads Up, we speak to the founder of Grofers, Edukart, FabAlley and Sports365 as we try and decode why failure is not a liability in the start-up ecosystem.