World Tourism Day 2025: 73% Of Indian Travellers Now Put Sustainable Tourism First

World Tourism Day is celebrated every year on September 27 to highlight the vital role travel plays in shaping societies, cultures, and economies. Tourism has the power to create global connections, drive sustainable development, and even promote peace. This year's theme, "Tourism and Sustainable Transformation," spotlights the growing importance of environmentally conscious travel.

Sustainable tourism is all about making mindful choices - minimising harm to the planet and local communities while creating positive, lasting benefits for generations to come. It means reducing your carbon footprint, conserving resources, supporting local economies, respecting cultures, and contributing to the well-being of the destinations you visit.

So how do Indian travellers measure up? A recent Booking.com report reveals that 73 per cent of Indian travellers - far higher than the 42 per cent global average - consider sustainability a top priority when planning trips. This growing preference reflects a shift toward eco-friendly travel, where waste reduction, responsible tourism, and authentic cultural experiences guide decision-making.

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Here Is How Indian Travellers Are Embracing Sustainable Tourism:

1. Conscious Stays: Looking Beyond Price And Location

When choosing accommodations, 34 per cent of Indian travellers now weigh a property's sustainability credentials alongside cost and location. This indicates a clear movement toward thoughtful, eco-conscious travel decisions.

2. Cutting Down On Waste And Plastic Use

Small habits are making a big difference. Nearly half (48 per cent) of Indian travellers carried reusable water bottles in the past year. Meanwhile, 42 per cent recycled their waste while on the road, and 39 per cent avoided single-use plastics altogether.

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3. Travelling Responsibly With Nature In Mind

Many travellers are also being mindful of their impact on wildlife and natural habitats. 42 per cent chose to travel outside of peak seasons, 37 per cent deliberately avoided activities that could harm animals, and 28 per cent opted for less crowded destinations.

4. Supporting Local Communities And Culture

Indian travellers are embracing local culture and businesses in meaningful ways. 42 per cent shopped at small, independent stores, while 40 per cent took time to learn about the culture of their destination. Additionally, 33 per cent participated in authentic cultural experiences, and 31 per cent dined at restaurants using locally sourced or organic ingredients - directly boosting community livelihoods and safeguarding traditions.

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Indian Travellers Continue To Practice Sustainable Tourism

This commitment isn't slowing down. This year, 42 per cent of Indian travellers - compared to just 19 per cent globally - plan to engage in sustainable activities such as observing wildlife in its natural environment or exploring environmental education opportunities.

These small yet significant sustainable travel choices are a significant step toward a more responsible and transformative tourism landscape.

Methodology Behind The Report

The research was commissioned by Booking.com and independently conducted among a sample of 32,000 respondents across 34 countries and territories. The online survey took place in January 2025.