As we approach the end of 2025, many travellers have started planning fun and dreamy vacations to ring in Christmas and New Year's. For 2025, Google Flights data has revealed one international destination that stands above the rest: Rio de Janeiro. Famous for its vibrant culture, breathtaking beaches, and legendary New Year's Eve celebrations, Rio de Janeiro has become the most popular international destination for December holidays, as reported by Travel + Leisure.
A Tropical Twist On Christmas And New Year Travel
Google's analysis was based on increases in year-over-year searches for flights between December 21 and January 4 from airports in the United States. Rio de Janeiro claimed the top spot, while the Caribbean island of St. Lucia ranked second, and Marrakech, Morocco, followed in third place.
Your Guide To Celebrating An Unforgettable Christmas And New Year's In Rio de Janeiro:
Rio's appeal is undeniable. Its sunny skies, more than 300 hiking trails, and cultural landmarks make it an ideal destination for those looking to swap a winter chill for golden sands. The Brazilian city consistently ranks among the top places in the world for New Year's Eve festivities, drawing millions of visitors every year.
Christmas Celebration In Rio: Sunny Shores And Festive Spirit
Christmas in Rio offers all the familiar traditions-family gatherings, gift exchanges, festive meals, and drinks-but with a tropical flair. The only "white Christmas" you'll find here is on the soft, sandy beaches, where locals and tourists alike soak up the sun during the holiday season. Here are some fun activities for a Christmas trip in Rio:
1. Go Christmas Shopping
Shopping for gifts is part of the holiday magic, and Rio offers plenty of options. Saara Market, spanning 11 bustling blocks in the city centre, is the go-to spot for everything from Christmas decorations and souvenirs to clothing and festive costumes.
2. Try Panettone And Rabanadas
No Christmas in Brazil is complete without panettone and rabanadas. Panettone, an Italian-inspired sweet bread, comes filled with dried fruits, chocolate chips, or creamy doce de leite. Rabanadas - Brazil's take on French toast, dusted with sugar and cinnamon - are another seasonal favourite, often found in bakeries or homemade kitchens during December.
3. Celebrate Christmas Eve
In Brazil, the main Christmas celebration happens on December 24. Dinner is served around 11 pm, followed by a midnight toast to family and friends. Festivities often continue late into the night, creating a warm and welcoming atmosphere for visitors.
4. Feast On A Brazilian Christmas Dinner
A typical Brazilian Christmas feast includes turkey or chester (a special chicken), paired with rice, salad, fruits, and farofa. For a casual twist, gather treats like nuts, cheeses, fruits, biscuits, chocolates, and sliced meats from a local supermarket or boutique store, then enjoy a picnic at Lagoa for a festive outdoor meal.
New Year's Eve In Rio de Janeiro: A Celebration Like No Other
1. Join The Countdown At Copacabana
Copacabana Beach is the heart of Rio's New Year festivities, attracting up to three million people every year. Locals and tourists stake out their spots early, surrounded by bars, restaurants, and lounges offering endless food and drink options.
2. Dress In White For Prosperity
On December 31, nearly two million people fill Copacabana Beach dressed head to toe in white - a tradition believed to bring peace and prosperity. The sight of the beach blanketed in white clothing is one of Rio's most iconic New Year's scenes.
3. Watch the Sky Light Up With Fireworks
At midnight, a dazzling 20-minute fireworks display lights up the Rio skyline, set to music and cheers from the crowd. After the show, the party spills into nearby streets and clubs, where the celebrations carry on until sunrise.
Why Rio de Janeiro Is On Everyone's Christmas And New Year Travel List
For travellers seeking a Christmas and New Year's getaway that combines tradition, culture, and tropical beauty, Rio de Janeiro offers an experience like no other. From sun-soaked beaches to legendary parties and mouthwatering holiday treats, it's no wonder Rio has earned the title of Google's top holiday destination for 2025.
