Most people are well aware of travel influencers and may even follow some of their favourites on social media. Their social media handles are full of exciting travel content - from sipping coconut water at a resort in the Maldives on one day, to hiking at a lesser-discovered trail in the Himalayas. But have you ever heard of an AI travel influencer? These AI-generated personas have their own Instagram handles and a massive list of followers already.
AI travel influencers are not only posting 'exciting', aesthetic and relevant travel content, but their creators (read the people behind these AI influencers) have also crafted detailed backstories and individual personalities which the followers may find interesting or relatable.
If you have never seen an AI travel influencer before, we bring you five futuristic yet real-looking digital human characters on Instagram.
Here Are 5 AI Travel Influencers Worth Knowing:
1. Radhika Subramaniam, India
India's first bilingual (Tamil and English) AI travel influencer, Radhika Subramaniam, was launched in June 2025 by Collective Artists Network. Her storyline is that she is a solo 'Gen Z' traveller who left her steady job to explore India.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, told the Economic Times, "Radhika feels like someone we all know, that one friend who took the leap and actually went on the trip. She's thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer - we wanted to create someone who could tell stories with heart and make people feel seen."
2. Emma, Germany
Germany Created by the German National Tourist Board (GNTB) in 2023, Emma is a virtual ambassador who "travels" around Germany. She speaks over 20 languages, posts travel tips on Instagram, and interacts with users through chatbot features.
"Emma's persona is a modern, cosmopolitan Berlin resident who feels at home in the digital world. In her mid-30s and with an affinity for technology and travel, she combines her love of new technologies with her passion for travelling through Germany," reads the official press release.
3. Thalasya, Indonesia
An early mover in this space, Thalasya has been around since 2018. She shares a mix of travel and lifestyle content, has over half a million followers on Instagram, and features everything from scenic Indonesian getaways to fashion collabs with her friend Zeline.
Also Read: 6 Easy Tips To Plan The Ultimate Summer Holiday Using AI
4. Sena Z, Cenizaro Hotels and Resorts
Sena Z is the AI face of Cenizaro Hotels and Resorts. Her vibe leans into culture, sustainability, wellness, and the kind of luxe nature content travel brands love. Her backstory-yes, she has one-is told on the website in the first person, echoing the tone of real-world travel influencers.
5. Kyra, India
Kyra was launched by FUTR Studios in 2022 and is India's first AI meta influencer. Her Instagram grid is packed with fashion and travel content, yoga by the beach, photo ops at heritage monuments, and even a stint on 'Shark Tank India'. She "lives" in Mumbai and has over 250K followers.
But Why Are AI Travel Influencers Even A Thing?
Because they make marketing easier, cheaper, and faster. Here is how:
1. Zero Travel Costs: No flights, no hotel bookings, no scheduling hassles. AI influencers do not charge talent fees or rack up expenses.
2. Massive Reach: AI models can speak multiple languages, post round the clock, and show up anywhere in the world, virtually, of course.
3. Always Available: They are not bound by jet lag or time zones, and they never take a day off.
AI influencers are still new, but the hype is real. As businesses test this space and audiences scroll through these new faces, the big question remains: Will AI influencers ever hold the same sway as human ones? For now, they are trending-and being watched closely by both marketers and travellers alike.
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