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How Madhuri Dixit's Maa Behen Brings Back Iconic Nirma Jingle Nostalgia Of 1970s
Ma Behen's central female characters are named Rekha, Jaya and Sushma, the same names immortalised in one of India's most famous advertising jingles
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Mumbai Executive Says He Ran Ads On Adult Websites To Cut Costs: "Meta Ads Were Too Expensive"
His team reportedly discovered that advertising on adult websites cost only around 9 paise per thousand impressions- a tiny fraction of mainstream digital ad rates.
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Meta AI Business Assistant Expanded to Global Markets, to Let Advertisers Optimise Marketing Campaigns
Meta is now expanding its artificial intelligence (AI) tool for marketing campaigns to major global markets. Dubbed the Meta AI Business Assistant, it is a conversational AI platform designed to help advertisers optimise marketing campaigns, resolve account issues, and manage customer interactions across Meta's platforms. It was first introduced la...
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Spotify Ads Manager Platform Launched in India, Brings Self-Serve Advertising to Businesses
Spotify has introduced Ads Manager in India, a self-serve platform that allows businesses to create and manage advertising campaigns across audio, video and display formats. The platform includes targeting, measurement and creative tools, along with automation features aimed at improving campaign performance and accessibility for advertisers of all...
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India Cracks Down On Ads For Weight-Loss Drugs Like GLP-1 In New Advisory
India's Health Ministry has warned pharmaceutical firms against promoting GLP-1 weight-loss drugs to the public. The CDSCO says direct or indirect advertising, including influencer campaigns, violates drug laws and could attract regulatory action.
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Apple's App Store to Introduce Additional Ads Across Search Queries in 2026
Apple confirmed that more ads will appear in App Store search results starting next year, helping advertisers increase their opportunities to drive downloads from search results. The brand confirmed that Advertisers and developers won’t need to make any changes to their campaigns to avail new positions. Currently, the App Store displays only one ...
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Opinion | What The IndiGo Crisis Reveals About The Fragility Of Indian Aviation
The indelible images of passengers sleeping rough on cold terminal floors, captured and broadcast across every channel, will outlast a thousand corporate advertising campaigns by IndiGo. The urgent push for reform can no longer be ignored.
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"Inka Sur Sabse Mila": Amul Pays Tribute To Advertising Legend Piyush Pandey
Piyush Pandey started his career as a client-servicing executive at Ogilvy & Mather India in 1982.
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"Full Of Life, Laughter": Shashi Tharoor Remembers "Classmate" Piyush Pandey
Piyush Pandey, widely regarded as one of India's most influential creative minds, was known for infusing emotion, humour, and local flavour into his campaigns.
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"Do Boond Zindagi Ke" To "Googly Woogly Woosh": Legend Piyush Pandey's Top Ads
Piyush Pandey was the creative force behind iconic campaigns like Mile Sur Mera Tumhara, Fevicol, and Cadbury ads
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Beyonce's Levi's Ad Apparently Takes A Dig At The Sydney Sweeney Jeans Campaign
Beyonce's Levi's campaign takes an apparent dig on the Sydney Sweeney denim advertisement
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"If She's Republican...": Donald Trump Defends Sydney Sweeney's Jeans Ad
US President Donald Trump has come out in support of actress Sydney Sweeney and her campaign for the apparel giant American Eagle. He called the advertisement "fantastic" after learning that the actress was a registered Republican.
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"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
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Adani Group's New Ad Campaign "Sun To Every Village" Boosts Solar Power
The Adani Group launched a new advertisement on Tuesday, emphasising its efforts to expand solar energy and provide electricity to all villages of India.
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Cold (Drink) War Returns? Pepsi vs Coca-Cola Over 'Anytime' vs 'Half-Time'
The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign, taking direct aim at Coca-Cola's "Half-Time" campaign.
-
How Madhuri Dixit's Maa Behen Brings Back Iconic Nirma Jingle Nostalgia Of 1970s
Ma Behen's central female characters are named Rekha, Jaya and Sushma, the same names immortalised in one of India's most famous advertising jingles
-
Mumbai Executive Says He Ran Ads On Adult Websites To Cut Costs: "Meta Ads Were Too Expensive"
His team reportedly discovered that advertising on adult websites cost only around 9 paise per thousand impressions- a tiny fraction of mainstream digital ad rates.
-
Meta AI Business Assistant Expanded to Global Markets, to Let Advertisers Optimise Marketing Campaigns
Meta is now expanding its artificial intelligence (AI) tool for marketing campaigns to major global markets. Dubbed the Meta AI Business Assistant, it is a conversational AI platform designed to help advertisers optimise marketing campaigns, resolve account issues, and manage customer interactions across Meta's platforms. It was first introduced la...
-
Spotify Ads Manager Platform Launched in India, Brings Self-Serve Advertising to Businesses
Spotify has introduced Ads Manager in India, a self-serve platform that allows businesses to create and manage advertising campaigns across audio, video and display formats. The platform includes targeting, measurement and creative tools, along with automation features aimed at improving campaign performance and accessibility for advertisers of all...
-
India Cracks Down On Ads For Weight-Loss Drugs Like GLP-1 In New Advisory
India's Health Ministry has warned pharmaceutical firms against promoting GLP-1 weight-loss drugs to the public. The CDSCO says direct or indirect advertising, including influencer campaigns, violates drug laws and could attract regulatory action.
-
Apple's App Store to Introduce Additional Ads Across Search Queries in 2026
Apple confirmed that more ads will appear in App Store search results starting next year, helping advertisers increase their opportunities to drive downloads from search results. The brand confirmed that Advertisers and developers won’t need to make any changes to their campaigns to avail new positions. Currently, the App Store displays only one ...
-
Opinion | What The IndiGo Crisis Reveals About The Fragility Of Indian Aviation
The indelible images of passengers sleeping rough on cold terminal floors, captured and broadcast across every channel, will outlast a thousand corporate advertising campaigns by IndiGo. The urgent push for reform can no longer be ignored.
-
"Inka Sur Sabse Mila": Amul Pays Tribute To Advertising Legend Piyush Pandey
Piyush Pandey started his career as a client-servicing executive at Ogilvy & Mather India in 1982.
-
"Full Of Life, Laughter": Shashi Tharoor Remembers "Classmate" Piyush Pandey
Piyush Pandey, widely regarded as one of India's most influential creative minds, was known for infusing emotion, humour, and local flavour into his campaigns.
-
"Do Boond Zindagi Ke" To "Googly Woogly Woosh": Legend Piyush Pandey's Top Ads
Piyush Pandey was the creative force behind iconic campaigns like Mile Sur Mera Tumhara, Fevicol, and Cadbury ads
-
Beyonce's Levi's Ad Apparently Takes A Dig At The Sydney Sweeney Jeans Campaign
Beyonce's Levi's campaign takes an apparent dig on the Sydney Sweeney denim advertisement
-
"If She's Republican...": Donald Trump Defends Sydney Sweeney's Jeans Ad
US President Donald Trump has come out in support of actress Sydney Sweeney and her campaign for the apparel giant American Eagle. He called the advertisement "fantastic" after learning that the actress was a registered Republican.
-
"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
-
Adani Group's New Ad Campaign "Sun To Every Village" Boosts Solar Power
The Adani Group launched a new advertisement on Tuesday, emphasising its efforts to expand solar energy and provide electricity to all villages of India.
-
Cold (Drink) War Returns? Pepsi vs Coca-Cola Over 'Anytime' vs 'Half-Time'
The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign, taking direct aim at Coca-Cola's "Half-Time" campaign.
