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Adidas Hyperboost Edge Review: 45mm Foam, No Plate — Is This Boost Reborn?
At Rs. 19,999 in India, it's priced right in line with where a shoe like this should sit, of course, not cheap, but not out of step with rivals like the ASICS Megablast or Superblast 3, and arguably a bit more accessible than both. The Adidas Hyperboost Edge isn't a shoe I'd call perfect. But it's the first time in a while that Adidas has made some...
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Adidas Hyperboost Edge Launched in India With Hyperboost Pro Foam, Lighttraxion Outsole Technology
Adidas Hyperboost Edge was launched in India on Monday as the company's latest road running shoe. As per the brand, it is positioned as a lightweight, non-plated super-trainer, which combines the company's new Hyperboost Pro midsole foam with a Primeweave upper and its Lighttraxion outsole technology. Adidas claims the shoe has been designed to pro...
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Nike, Adidas Pass Trump Tariff Costs To US Customers
US President Donald Trump's sweeping new tariffs on imports from more than 90 countries came into effect on Thursday.
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"This Is Aura": Shubman Gill's 'Nike' Moment Sparks Brand Visiblity Talks
India's thumping Test win at Edgbaston under new skipper Shubman Gill wasn't the only headline-grabber this week. The Indian captain's seemingly minor athleisure choice led to a major conversation online.
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Adidas Warns Of Consumer Data Breach
German sportswear maker Adidas said on Friday an unauthorised external party had obtained certain consumer data through a third-party customer service provider albeit not passwords or credit card data.
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"I Would Never...": Bella Hadid "Shocked, Disappointed" At Adidas Campaign
US model Bella Hadid has said that she is "shocked, upset, and disappointed" at the Adidas campaign in which she was featured that evoked the memories of a 1972 terrorist attack that killed Israeli athletes at the Munich Olympics.
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Adidas Drops Pro-Palestinian Model Bella Hadid From Ad Referencing 1973 Munich Olympics
Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.
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Adidas and Stepn Grant Limited Genesis NFT Sneakers to Web3 Customers via Mooar Marketplace
Adidas has entered into a partnership with Stepn, which is a Solana-based move-to-earn application. The collection is named Stepn x Adidas Genesis Sneakers and it offers 1,000 NFTs inspired by the brand’s designs.
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UK PM Rishi Sunak's "Fulsome Apology" To Adidas Samba Fans. Here's Why
British Prime Minister Rishi Sunak on Wednesday issued a "fulsome apology" after his choice of a trendy pair of Adidas trainers attracted harsh comments online.
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Adidas Reports First Loss In Over 30 Years As Kanye West Fallout Weighs
Adidas reported its first loss in over three decades Wednesday due to the fallout from the end of its collaboration with Kanye West, but the company insisted it was starting to turn its fortunes around.
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Adidas CEO Gave His Phone Number To 60,000 Employees. Here's Why
When Mr Gulden, a former professional football player, took over leadership of Adidas in January 2023, the company was going through a difficult time.
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Top Must-Have Sneakers For Every Woman That Redefines Fashion
From a sporty to everyday look, sneakers truly redefine everyone's women's fashion game! These are our top 5 picks, you can pair well with everything!
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Kanye West Told Jewish Adidas Manager To Kiss Hitler Portrait Daily: Report
Kanye West and Adidas entered into a partnership in 2013 but their deal went off in October 2022 after the rapper openly shared his offensive, racist, and anti-Semitic remarks.
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Footwear Maker Bata In Tie-Up Talks With Adidas For Indian Market: Report
Footwear manufacturer Bata India is in talks with sportswear giant Adidas for a strategic partnership, CNBC-TV18 reported on Thursday citing sources, sending shares up as much as 7.3%.
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All-White Is Just Right For Deepika Padukone's Stylish Sporty Day Out
Deepika Padukone's monochrome workouts continue in style, this time in bright white
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Adidas Hyperboost Edge Review: 45mm Foam, No Plate — Is This Boost Reborn?
At Rs. 19,999 in India, it's priced right in line with where a shoe like this should sit, of course, not cheap, but not out of step with rivals like the ASICS Megablast or Superblast 3, and arguably a bit more accessible than both. The Adidas Hyperboost Edge isn't a shoe I'd call perfect. But it's the first time in a while that Adidas has made some...
-
Adidas Hyperboost Edge Launched in India With Hyperboost Pro Foam, Lighttraxion Outsole Technology
Adidas Hyperboost Edge was launched in India on Monday as the company's latest road running shoe. As per the brand, it is positioned as a lightweight, non-plated super-trainer, which combines the company's new Hyperboost Pro midsole foam with a Primeweave upper and its Lighttraxion outsole technology. Adidas claims the shoe has been designed to pro...
-
Nike, Adidas Pass Trump Tariff Costs To US Customers
US President Donald Trump's sweeping new tariffs on imports from more than 90 countries came into effect on Thursday.
-
"This Is Aura": Shubman Gill's 'Nike' Moment Sparks Brand Visiblity Talks
India's thumping Test win at Edgbaston under new skipper Shubman Gill wasn't the only headline-grabber this week. The Indian captain's seemingly minor athleisure choice led to a major conversation online.
-
Adidas Warns Of Consumer Data Breach
German sportswear maker Adidas said on Friday an unauthorised external party had obtained certain consumer data through a third-party customer service provider albeit not passwords or credit card data.
-
"I Would Never...": Bella Hadid "Shocked, Disappointed" At Adidas Campaign
US model Bella Hadid has said that she is "shocked, upset, and disappointed" at the Adidas campaign in which she was featured that evoked the memories of a 1972 terrorist attack that killed Israeli athletes at the Munich Olympics.
-
Adidas Drops Pro-Palestinian Model Bella Hadid From Ad Referencing 1973 Munich Olympics
Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.
-
Adidas and Stepn Grant Limited Genesis NFT Sneakers to Web3 Customers via Mooar Marketplace
Adidas has entered into a partnership with Stepn, which is a Solana-based move-to-earn application. The collection is named Stepn x Adidas Genesis Sneakers and it offers 1,000 NFTs inspired by the brand’s designs.
-
UK PM Rishi Sunak's "Fulsome Apology" To Adidas Samba Fans. Here's Why
British Prime Minister Rishi Sunak on Wednesday issued a "fulsome apology" after his choice of a trendy pair of Adidas trainers attracted harsh comments online.
-
Adidas Reports First Loss In Over 30 Years As Kanye West Fallout Weighs
Adidas reported its first loss in over three decades Wednesday due to the fallout from the end of its collaboration with Kanye West, but the company insisted it was starting to turn its fortunes around.
-
Adidas CEO Gave His Phone Number To 60,000 Employees. Here's Why
When Mr Gulden, a former professional football player, took over leadership of Adidas in January 2023, the company was going through a difficult time.
-
Top Must-Have Sneakers For Every Woman That Redefines Fashion
From a sporty to everyday look, sneakers truly redefine everyone's women's fashion game! These are our top 5 picks, you can pair well with everything!
-
Kanye West Told Jewish Adidas Manager To Kiss Hitler Portrait Daily: Report
Kanye West and Adidas entered into a partnership in 2013 but their deal went off in October 2022 after the rapper openly shared his offensive, racist, and anti-Semitic remarks.
-
Footwear Maker Bata In Tie-Up Talks With Adidas For Indian Market: Report
Footwear manufacturer Bata India is in talks with sportswear giant Adidas for a strategic partnership, CNBC-TV18 reported on Thursday citing sources, sending shares up as much as 7.3%.
-
All-White Is Just Right For Deepika Padukone's Stylish Sporty Day Out
Deepika Padukone's monochrome workouts continue in style, this time in bright white
