Babies born in government hospitals would receive the kit worth Rs 1,000 with 16 items including a dress, mosquito net, soap, shampoo, hand santiser, baby rattle, nail clipper among others.
The kit will also have a mix for mothers to increase lactation. The project would cost Rs 67 crore to the state exchequer.
The State Health Secretary Dr J Radhakrishanan said, "68 per cent of child births in the state take place in government hospitals and the project would benefit 6.7 lakh newborns."
Ms Jayalalithaa had earlier launched Amma Unavagams popularly known as Amma canteens, which serve high quality subsidised food.
The scheme struck a chord with the masses and also helped her to win the Lok Sabha polls.
Soon the Tamil Nadu Chief Minister launched Amma Pharmacies, Amma Water and Amma Cement to supply essential items at cheaper price. Recently, she had launched Amma Master Health Check-Up for less than Rs 1000.
The baby kit launch comes eight months ahead of the assembly polls and a day before the Gobal Investors Meet in Chennai.
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