The video, shared on Facebook and Twitter, was later taken down after it attracted widespread criticism.
Wildlife officials in Alberta said that the zoo and its owners are now facing two charges. "Under the terms and conditions of the zoo's permit, the charges are directly related to the alleged failure of the park to notify the provincial government prior to the bear leaving the zoo," Alberta Fish and Wildlife said in a statement.
"The message was: Don't feed the bears. Don't stop on the side of the road. If everybody would listen to the video that's what the message was, don't do this," he told CBC News.
The private zoo's permit has now been revised to impose new conditions. Click for more trending news