Why now? Olympian wrestler Sangram Singh was in the news when he participated in the reality show Bigg Boss.
He was also in the news when it became known that he was dating actress Payal Rohatgi. And when he signed a 'Death Contract' with the Commonwealth Heavyweight Championship.
But all that was last year.
But when he began trending on Twitter today, many of the tweets around the hashtag #ILoveSangramSingh were about why he was being talked about.
This is where it began.
Other messages of love and admiration followed.
Awesome Wrestler . I Love Sangram Singh- nusaibazaman (@nusaibazaman582) April 6, 2015
Sangram's girlfriend Payal Rohtagi did her bit with wink.
I Love Sangram Singh- PAYAL ROHATGI (@Payal_Rohatgi) April 6, 2015
Others asked what the brouhaha was all about.
@Payals2012 hahahah arre yaar he is my friend and I love Sangram Singh- MUHAMMAD (@Maishaan) April 6, 2015
Clearly, it seems to be a like joint effort by Sangram Singh's fans and friends:
Trend karte raho sab log I love Sangram Singh- Titli (@BTownButterfly) April 6, 2015
Speed up everyone. I Love Sangram Singh- LoLoPhunnySingh (@LoLoPhunnySingh) April 6, 2015
Turns out the match that Sangram signed the death contract for was held in February this year.
He was the first Indian to sign the death contract, which essentially means no one can be held responsible in case of any casualties cause to the wrestlers during the match.
Singh had said that he will use the money that he makes from the match to help other wrestlers who can't afford proper training.