The initiative was launched last year in September and delivered positive results for the store. According to their page, they saw a 150% increase in engagement on their Facebook posts and a 14,000% increase in traffic to their website.
Here are some of the examples of the clickbait headlines used:
The Jungle Book by Rudyard Kipling
The Prince by Niccolo Machiavelli
Frankenstein by Mary Shelley
Gulliver's Travels by Jonathan Swift
The Picture of Dorian Gray by Oscar Wilde
The Scarlet Letter By Nathaniel Hawthorne
Literary reading has been on a steady decline. The percentage of Americans who read literature was the lowest in three decades in 2015. At a time where people barely read, getting them to read classics is quite a challenge and this bookstore did well.
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