While images of cute dogs regularly make the social media rounds, this weekend pooches with more unusual features got their moment to shine at the World's Ugliest Dog Competition in Petaluma, California.
With an air of languid confidence Martha pawed her way past her 13 competitors, with judges saying they were impressed by what appeared to be "300 pounds of skin" hanging off her big-boned, 125-pound (57 kilogram) body.
As she was awarded her first-place prize - $1500, a trophy and a trip to New York for media appearances - Martha appeared unmoved, rolling over to let the voluminous folds of her droopy jowls flop onto the stage.
"She knocks over every water bucket no matter how securely attached to the fence," said owner Shirley Dawn Zindler of her homely hound. "She bosses the other dogs around and makes sure all guests are suitably 'slimed' on arrival."
Zindler is fostering the three-year-old Neapolitan Mastiff, a breed known for its excess loose skin and a tendency to drool.
The small coastal city of Petaluma has been hosting an annual ugly dog contest for more than 50 years, organisers said.
This year's event included a red carpet walk and a "fashion faux paw show" - complete with ugly sweaters - allowing the less esthetically pleasing canines of the world the chance to strut their stuff.
"We celebrate the spirit and imperfections that make these dogs lovable," said event marketing director Karen Spencer.
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