It all started on January 29 this year when Mr Karthik tweeted about HDFC Bank signing him up for a Preferred Banking Programme for which he would be charged Rs 400 per year. Mr Karthik claimed that the Virtual Relationship Management Programme that the bank signed him up for was unethically charging customers a 'nominal fee.'
Instead of being given the option of 'opting out' of the programme, Mr Karthik wanted customers to be given the choice of opting in for the programme in the first place. You can read his full blog post here.
HDFC Bank's response did not satisfy Mr Karthik. Even though he did opt out of the programme, Mr Karthik decided to protest against what he called the unethical practice. He decided to tweet about it every single day till the end of 2017 until the bank apologized to all its customers.
As days went on, Mr Karthik stuck to his promise and tweeted to HDFC Bank every single day.
... To tweeting funny gifs, he did it all
His online protest gained momentum slowly as other customers started tweeting about their experience with HDFC Bank:
The campaign has completed 51 days today.
HDFC Bank hasn't shut down the programme yet, and users are still receiving emails about it. We will have to wait and see if Mr Karthik's protest will bear any fruits.