The ad begins as people board a flight - the concerned looks on their faces suggests that something may be wrong. Several of the passengers glare into the camera, which pans across the aircraft. "I'm not afraid of flying," narrates a man. "I'm not afraid of the risk of it."
"I'm afraid I end up somewhere I don't want to go. Afraid of being stuck in a place with people who look at me differently. I'm afraid of the 'what ifs.' What if something wrong happens, and they don't believe me? What if they don't ask and just act on their fear?"
As the tension builds, the source of the passengers' concern is finally revealed.
Watch the video below to find out what happens:
"I'm not afraid of flying. But the people around me are afraid of me," the bearded passenger concludes. "People who are afraid, discriminate. Those discriminated against - they’re even more afraid."
The ad leaves viewers with a powerful final message: "Don't be afraid to say no to discrimination."
@RoyalJordanian Thank you, Royal Jordanian, for this excellent reminder. I am fearless, but many are not.— Rob Britton (@PlanelySpeaking) April 29, 2017
Royal Jordanian Airlines previously mocked US President Donald Trump's proposed "Muslim ban," the electronics ban on certain US and UK-bound flights as well as the United Airlines controversy with clever ads on their social media platforms.
@RoyalJordanian Great job RJ! You guys have been on a roll lately, pls don't stop— francesca (@fransawalha) May 4, 2017
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