"For most young people who apply for a role with Macca's (as McDonald's is known in Australia), this is their first entry into the workforce," says McDonald's Australia chief operating officer Shaun Ruming in a statement. "As such, their personality, positive attitude and enthusiasm are characteristics that are focused on and traits that this tech innovation captures in a simple, yet effective manner."
"I've learnt a lot about Snapchat recently from my 14-year-old daughter," Mr Ruming tells the Australian news website news.com.au.
"We're looking for that positivity, bubbly personality, someone we think would be good in a customer service role. Based on (the snaps) my daughter sends to her friends, you do get a bit of a glimpse."
"We're the largest employer of youth in the country, so we're trying to look for new and innovative ways to recruit crew people," he says. 65 per cent of McDonald's Australia's 106,000 employees are under the age of 18.
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