The ad was tweeted by the national carrier on Wednesday evening and later deleted
While low-cost airline IndiGo continues to face flak over last month's assault incident, the video of which surfaced on Tuesday, rival Air India took a subtle dig at the private airline on Twitter. In two tweets, now deleted, the national carrier trolled IndiGo after a video of one of its staffers assaulting a passengers went viral.
In one of the ads, Air India promised "Unbeatable Service" with the letters 'beat' highlighted in blue - the theme colour of IndiGo, reported news agency PTI. The second ad depicts Air India's mascot 'Maharaja' in his trademark style with a tag line - "We raise our hands
only to say Namaste." Although deleted, the airline hasn't distanced itself from the two ads.
Screengrab of the Air India ad which was tweeted from their verified account
Also seen on Twitter was a
parody ad for Jet Airways that said - "we beat our competition, not you". The private airline on Wednesday clarified that they had nothing to do with the ad and it wasn't created by them. Yet, it continued to be shared on Twitter.
Meanwhile, on Twitter many called for a boycott of IndiGo for the assault video.
Civil Aviation Minister Ashok Gajapathi Raju has sought an independent inquiry into the incident from the Directorate General of Civil Aviation.
IndiGo has also written to the ministry apologising for the incident and admitting that it was at fault. But the employee seen in the viral video was not sacked by the company.
Defending him, the company said "he was doing his work" and trying to ensure the safety of the passenger.
(With PTI inputs)Click for more
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