Garba Rhythm Slows With Fewer Sponsors In Mumbai This Navratri

45 Shares
EMAIL
PRINT
COMMENTS
Garba Rhythm Slows With Fewer Sponsors In Mumbai This Navratri

Click to Play

A lull in sponsors has dampened the spirits of Navratri organisers and enthursiasts in Mumbai.

Mumbai:  With the high-spirited Navratri festivities spreading its fervor across the country, Mumbaikars are also pumping up to the tune of popular Dandiya numbers. One of the biggest venues in the western suburb of Borivali has been witnessing over 25 thousand people daily but it hasn't been a smooth run for the organisers this year.

"The market is very sluggish. Sponsors are pulling out. Whatever you see here, we have done out of our own pockets as we want people to enjoy," said Shekhar Ramachandran, a partner at Shriya events, that organises one of grandest Navratri celebrations.

Hosting large scale Navratri celebrations cost anywhere between Rs 2 crore and Rs 4 crores, half of which comes from sponsors.

Not all organisers however, are able to pay from their own pockets to keep the celebrations going. Unlike last year when there were at least 10 big ticket organisers, this year there are just about seven.

In absence of sponsors, some organisers have completely refrained from holding a bash. One such sponsor is Jignesh Khilani, secretary of the Ghatkopar Gujarati Samaj, who has been organising dandiya celebrations for over 15 years. "We depend completely on sponsors. If our tickets cost Rs 500 to Rs 1000 in comparison to other places who charge over Rs 3000 for passes, how do we make up for our losses?" he said.

Like the organisers, garba enthusiasts are disappointed too with the pull-out. "I have been playing garba here at Ghatkopar all my life but this time there are no celebrations here. This is very disappointing, now we have to travel very far," said Ekta Thakkar, who celebrated Navratri at the police hockey grounds in the area for over 15 years.

................................ Advertisement ................................

................................ Advertisement ................................

................................ Advertisement ................................