This Article is From Sep 25, 2014

'Make-In-India's' Symbol is a Lion Made of Cogs

'Make-In-India's' Symbol is a Lion Made of Cogs

The logo for Prime Minister Narendra Modi's "Make-in-India" campaign

New Delhi: Make-in-India is a lion's step, said Prime Minister Narendra Modi today, after launching the logo of his ambitious campaign to attract companies to India.

The logo is the silhouette of a lion on the prowl, made entirely of cogs, symbolising manufacturing, strength and national pride. The national emblem, Ashok Chakra, also has four lions.

In Indian folklore, the lion denotes the attainment of enlightenment, besides representing power, courage, pride and confidence.

The lion logo adorns the brand new website - makeinindia.com - for the campaign and all its brochures.

The website is a ready reckoner for data on 25 sectors that are looking to attract companies to India. It also lists new initiatives of the government, facts on Foreign Direct Investment and intellectual property rights. The site gives contact details for a new investor facilitation cell and invites companies to fill a form where they can simply explain their proposal and potential investment.