The BJP has released a series of videos on its Hu Chhu Vikas...hu chhu Gujarat(I am development... I am Gujarat) theme. One of the videos takes a cue from the popular "Mauka Mauka" promo of the cricket world cup, featuring cricket fans with "Congress" written on their jerseys looking despondent at seeing their team lose to the BJP.
In another, popular Gujarati actor Naresh Kanodia gives a sermon to youngsters making fun of "Vikas" or development. It's an attack on the Congress for its "Vikas gando thayu chhe (development gone crazy)" slogan.
The Congress too has released videos - Vikas gando thayu chhe remains the catchline - featuring mime artistes taking dig at the BJP's claim of development in Gujarat.
The Gujarat BJP has at least half a dozen teams, mostly operating out of the party headquarters, not only to create and promote their own videos, but also to keep an eye on what the rival camp is churning out.
The Congress' videos are being produced by professional agencies and its own teams are focused on promoting them. Party sources said about over 80 techies are on the job.
"We know whenever the BJP is under pressure they will go on communal issues so we ran a campaign called jo jo pachi chetri na jaye which means beware they don't fool you again,'' said Rohan Gupta who heads the Congress' social media team.
Gujarat votes on December 9 and 14 in two phases and votes will be counted on December 18.
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